Living Well with Archetype
A Retreat - At - Home Experience
In Partnership with Jamie On Wellness
Who is Jamie Drew?
WELL Faculty | WELL AP
Award Winning Property Manager
National Endowment for the Arts - Award Grantee
Community Wellness Advocate & Educator
Expert Translator - Goal/ Program/ Outcome Language for Government Agencies
The Problem with MOST Wellness Programs
Features Go Underused
Staff lacks clear wellness tools
Residents don’t feel the difference
Programming feels one-size-fits-all
Burnout is building, quietly
Profits begin to suffer
The Feeling We’re Creating
Retreat at Home. Every Day.
At Archetype, wellness isn’t a buzzword—it’s a belief. But most developers stop at the finishes. This is about the follow-through.
Solutions that are felt, not just seen:
Strategy meets soulful activation
Immersive experiences, not just perks
Tailored support across all users
Culture-building, not content dumping
Why This Matters Now
People don’t just want to live somewhere—they want to belong somewhere.
Your spaces are already built with care. My role is to make that care felt through:
Curated resident rituals
Elevated onboarding experiences
Wellness touchpoints that feel luxurious, personalized, and effortless
This is about designing lifestyle impact at scale—without placing extra load on your team.
How I Partner With You
I’m your wellness curator, connector, and cultural translator.
What I bring:
Resident onboarding + touchpoints
Family and youth activations
Staff wellness and team tools
Ideate, guide, and co-create programming
Future planning + retail vision
Behind the Scenes:
Vendor sourcing + partnerships: source the right people for the right experiences
Seasonal activation strategy
Team enablement + messaging
Data-informed refinements: gather feedback, read the energy, and adapt
Bonus Advantage
Consulting = potential tax write-off
Often categorized as operations
Staff wellness = deductible support
Branded experiences = marketing
*Ask your accountant for details
Key Considerations
I Bring The Strategy
I design lifestyle-driven wellness that’s not just healthy — it’s magnetic. From tech to tea rituals, I curate touchpoints that shape how your brand is lived, remembered, and talked about.
A Fractional Role. A Full Time Wellness Presence
As your fractional Wellness Strategist, I guide the vision, source aligned vendors, and elevate the experience — without adding full-time headcount.
My role is collaborative, high-level, and customized to your goals.
Real Life Impacts. Brand-Level Results
Everything I curate supports retention, referrals, staff morale, and community identity. Quarterly insights show how wellness supports your leasing, operations, and brand positioning.
The Process at a Glance
Simple. Strategic. Scalable.
Phase 1: Foundations
Walkthrough of wellness features and goals
Co-create a quarterly activation plan
Staff culture audit + optional team reset
Phase 3: Long-Term Visioning
Brand-aligned event concepts
Early-stage retail/community activation ideas
Partnership building and market distinction
Phase 2: Resident Experience
Curated onboarding and seasonal touchpoints
Pop-up wellness moments (vendor-sourced)
Sample Concepts
Reset lounge with seasonal teas
Game + grounding teen lounge
DIY smoothie bar for families
Rotating adaptogen fridge stock
Guided walk-throughs + QR tools
Merch for Identity Buy In
Investment Phases
Phase 1
(The Vale)
Deliverables include:
Signature resident wellness experiences
Staff lifestyle enhancements and burnout prevention strategies
Tech and design feature onboarding
Thought partnership with leasing and ops team
Vendor sourcing and wellness programming execution
Phase 2
(Full Ecosystem)
From here, we co-create wellness-driven experiences across:
Upcoming developments
Retail and hospitality partners
Boutique hotel and community touchpoints
I act as your fractional Chief Wellness Officer — guiding strategy, sourcing, and programming so Archetype becomes known for transformational living across every property.
